SM&W’s senior marketing team recently caught up with Brian Moores, Senior Principal, Healthcare IT to chat.
Brian Moores rejoined the SM&W team in 2017 after deepening his knowledge and expertise in healthcare technology design. Because of his breadth of knowledge, he is SM&W’s Medical Simulation Practice Area Leader. He has over 20 years of experience with multi-disciplinary design involving telecommunications, networks and audio/video systems, alluding to his broad range of skills in providing solutions to complex healthcare environments.
In addition, Brian has extensive audiovisual design and complex project management experience with the integration of medical and clinical data, from both the medical device and healthcare design and construction industries. In recent years, he has specialized in advanced medical/clinical simulation systems designs which include network-based digital media systems for medical, nursing and dental simulation centers.
What is your discipline? Do you have a specific specialty within that field?
HIT (Healthcare Information Technology) Specialty within: Surgical and Interventional technology integration, RTLS, Nurse Call and Physiological Monitoring/Telemetry.
Tell us about your career as a whole.
I have over 27 years of experience in medical technology consulting/design which includes both infrastructure and systems. My work has spanned new construction projects, coordination, and integration of medical and medical communications devices within the healthcare facility. Assuming a trusted advisor role helping healthcare leadership and design teams with acquisitions of new technologies and information systems.
I have worked closely with various MedTech startup companies to help develop products to improve operational and clinical workflow for better patient outcomes and reduce hospital costs.
What are some noteworthy projects you’ve worked on, or noteworthy clients you’ve been partnered with? If applicable, were any of these projects or clients connected to your geographical location?
-UPenn New Patient Tower, Philadelphia, PA. This was a PennMedicine project for a new 1.8-billion-dollar patient tower. I designed the interventional and surgical technology and integration. I also designed a very large telemedicine and medical education broadcast system for worldwide sharing and distribution.
-California Northstate University Medical Center Elk Grove, CA. HIT design for this tertiary care level 1 trauma hospital. Work included all low voltage HIT systems (Communications, clinical information systems and Medical Devices)
-University of Illinois Chicago Surgical Innovation Training Laboratory (SITL) Chicago, Ill. Simulation technology design for one of the most innovative surgical robotic training centers in the world. Technologies included live wired and wireless network access to all medical and imaging devices video which could be shared and recorded in any room at any time.
How do you see the healthcare information technology space evolving (short term or long term)?
There will be an influx of generative/LLM AI tools and applications that will mitigate some of the work shortages, clinician burnout and improve overall patient care. We are rapidly moving towards a data rich healthcare paradigm shift which will increase the efficacy of diagnostics and treatments.
As we move further into data acquisition/analysis and its value for healthcare and medical simulation, I believe that we will transition from Healthcare Information Technology to a new frontier which will I refer to as Healthcare Data Technology.
One fun fact about yourself.
I have a mountain top ranch near Yosemite with many animals. Horses, two kinds of African goats, 5 dogs, 2 cats and an 80lb 30-year-old African Silcata tortoise.