In this episode of Pro AV Today, host Ben Thomas is joined by Mark Peterson, Global Head of AV to dissect the intricate relationship between consumer preferences and B2B technologies. They focus on shifts in the consumer world that are progressively influencing the B2B technology landscape, particularly in the AV industry. Mark emphasizes the growing impact of consumer-driven e-commerce and service models on the B2B domain. He highlights the evolution from product-centric to service-oriented offerings, underlining the significance of added value services in B2B transactions. This shift indicates a move beyond traditional technology offerings, focusing instead on the overall customer experience and the added benefits accompanying products.
Watch the full interview here: